I've been thinking about your post for a long time and I can tell you that I feel overwhelmed by web2 spam and I only have Twitter, I mean, X, Instagram and Youtube. The first question that came to my mind was: do we really want to bring those people to Hive?
I spend little or no time on social media. My time is committed to Hive, where I feel I learn and grow. What I watch most on web2 are YouTube videos and they are very one-off topics, animation videos, video clips, movie trailers that I sign up to watch and personal development stuff like expert lectures, TED Talks, things like that. On web2 it seems that AI is an infection.
When I tell my friends and/or acquaintances about Hive most show no interest. But some of them have told me about their intention to have a YouTube channel. I don't really know how they could monetise it unless they do it through a family member or friend outside the country. Here in Cuba the pace at which everything happens is so different from what happens in the world... the subject of cryptocurrencies, in this case, is still taboo and for many people incomprehensible. Imagine that even to accept a bank transfer people put their foot down.
I think we still have a long way to go to educate people. And to make them understand... but the law of least effort is taking hold with each passing day.