This is pretty much the problem of most of the things that are funded. Sure in the past they seemed like good demonstrations of what the chain could do, but years later all we're doing is charity work at the expense of the chain itself.

At this point we should be cutting all the failing projects that aren't actually seeing any results for Hive and completely change the way we pursue advertising ourselves to the world.

Like you mentioned: an exit plan. There wasn't one. The starting plan was the foundations of it: do something charitable > get picked up in the media (hopefully) > ???

Same thing as that fucking rally car. Now we're just funding someone's little rally career with no real plan. Again, the plan being to just have hopefully been picked up in the media at the very start. This isn't marketing, this is foolishness.