People will have loyalty (or) interest when they get what they want. There is one comment in your post from other person, hive hive low users now. Is it still good that hive have users ? They should make these users (or) people to get hive price increase? I think they should add ads to attract other investors. Hive have already fanbase (or) users who interested in payout. There are other online apps that add ads to increase their income.