i always felt the hive name was the most terrible branding. Although i do agree other projects on the chain are the way forward with their own better branding. The problem is so far it's only been splinterlands. I don't think splinterlands alone will be enough.

I think projects like bitcoin myk with good branding that uses freemium services. i mean actually totally free not like other projects that only give that illusion is the road to mass adoption for hive. proof of brain in itself is too complicated and problematic. So i see second layer solutions as a way to correct it, fine tune it and make it work. So far bitcoin myk i think is the only project besides splinterlands that has a chance in hell at this time.