UBEX | Ecency

Is that Ubex?
Ubex, found online at Ubex.com, aims to use AI to solve a number of major problems in the advertising industry today. Ubex believes internet users are experiencing a worsening advertising condition. They face fraud through advertising. They see irrelevant or annoying advertisements. And they are not compensated for their contribution to the ecosystem. Meanwhile, advertisers face the same problem: ineffective advertising, garbage traffic, and the hassle of finding out some ad channels. Publishers also struggle with low income and have difficulty filling in ad slots. In the end, Ubex aims to solve all these problems using neural networks and blockchain technology. Ubex believes that a global decentralized advertising exchange will be the "future of advertising".

OUR MISSION:

To create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

Automate the interaction of advertiser bids and publisher websites
Using neural networks and accumulated data, select the most relevant ad content at a given time to certain users, thus maximizing the likelihood of getting the desired results.
Significantly reduce commission by removing intermediaries.
Eliminate all indirect links between advertisers and publishers by implementing smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.
Create opportunities for publishers to authenticate ad slots
Use all available statistics from the website and participant advertisements in exchange, providing estimates of earning potential and opportunities to collect them first if the reputation is high enough.
Develop a multi-layer system from the rating rating of platform participants
Implement an advertiser and publisher rating system, which will be stored on the blockchain along with the full history of their operations, to prevent fraud and to allow mechanisms to handle the most trustworthy partners.

The blockchain application allows Ubex to use the Pay-Per-Result operating model

Ad campaign management Detailed reports with data filtering
Export and import data
Detailed chart of campaign statistics
Transaction control is transparent via blockchain

Creation of a new campaign
Ability to set final goals
Target audience base for display ads
Selection of ad formats
Ability to configure ad settings

Know Your Customers
Advertisers are required to pass the KYC process for account verification:

Provide information about the advertiser's company.
Upload supporting documents
After approval, it will be possible to start a marketing campaign and configure advertisements.

Publisher Section
The functions included in the publisher application are:

Data Mining
Ad Space Tokenization
Join Ubex Network
The Publisher Section is currently under development and the Alfa version will be available in August 2018, in accordance with the project Roadmap.

Some core goals and platform functions include:

Automates the Interaction Between Publishers and Advertisers:

Ubex wants to allow publishers and advertisers to interact safely without using intermediaries - even when both parties have no reason to trust each other. To do this, Ubex will use the neural network and collect data to select the most relevant ad content at a certain time at a certain time to certain users, maximizing the possibility of obtaining the desired results. Ubex will also have a reputation system and smart contract system to provide secure P2P transactions.

Reduce Commissions and Intermediaries:

Ubex will replace middlemen with blockchain technology. That means there is no layer between advertisers and publishers. Ubex will use smart contracts to enable publishers and advertisers to interact with each other directly. That means publishers can earn more money while advertisers can reduce unnecessary transactional costs.

Publishers Can Register Ad Slots:

Ubex makes it easy for publishers to authorize ad slots. Publishers can post statistics from their websites online, making it easier for advertisers to choose high-performance websites for their next ad campaign.

Multi-Layer Reputation System:

Ubex will have a multi-layered reputation system that evaluates advertisers and publishers. This reputation data will be stored in the blockchain along with a complete history of individual operations. The aim is to reduce fraud and allow ways to connect with the most trusted partners.

Pay Per Result:

Ubex explains the model as a "pay per result" model. Using blockchain technology, Ubex will pay based on each result verified by blockchain.

Advertising Campaign Management:

Ubex will give advertisers full control over their campaigns, including detailed reports and data filtering, data import and export, detailed campaign statistics charts, and transparent transaction controls via blockchain.

Ubex platform
The Ubex platform will provide many opportunities not only for publishers and advertisers, but also for companies that require user data regression analysis. The nervous system core, which is responsible for making decisions at all stages of the advertising material life cycle, will have an API, access that can be given to partner companies. Blockchain decision-making behavior allows one to evaluate user data and make judgments about the interests perceived by users. This regression estimate can be used not only to display advertising material, but for other purposes as well. The API will provide an opportunity to retrieve the expected category list with estimates for each based on the query with user data. Training the core of the system to get relevant and accurate estimates is a tiring process. In this case, the platform will provide the ability to add statistical data to the user's site actions, which can be used as a training sample for the system core. Site owners who provide data will receive prizes comparable to the contribution of data provided for system core training. This action is similar to mining, when users are rewarded for labor-intensive work (providing statistical data for the formation of training samples).

What Problems Do Ubex Schedule?
Ubex believes users, advertisers and publishers - three participants in the global advertising ecosystem - face various problems with the current advertising system, including:

User

Ads that are irrelevant or annoying
Overpayments for products and services due to several intermediaries and high commissions
High risk due to the use of forced advertising methods by scammers

Advertiser

Uncertainty gets results because advertisers are forced to pay for clicks and advertisements displayed without actual sales guarantees
Difficulty in finding out all available advertising channels, which leads to higher overhead costs and the need to employ additional staff
Ineffectiveness in certain advertising channels, with the ineffectiveness only becoming clear after the budget is spent

Publisher

Strive to find advertisers to fill ad slots
Face low income and the inability to estimate future payments from advertisers
Delays in payments and non-payments from advertisers who are dishonest or of low quality

Ubex believes that it can solve all these problems using decentralized ad exchanges. Let's take a closer look at how it works.

How to Ubex Blockchain AI Decentralized Advertising Exchange Works
Ubex aims to solve problems in the advertising industry using artificial neural networks and blockchain technology. Ubex is building a global decentralized advertising exchange where companies can advertise efficiently while publishers can effectively authorize ad slots on their websites.

Sales Token

The Ubex project will not hold personal bonuses and presales rounds, offering the same conditions for all ICO participants. This approach will lead to more stable prices when UBEX tokens enter the market and will limit opportunities for price speculation.

Even though the bonus will still be present during the sale, they aim to raise funds faster and look like the picture below.

A smart contract link will be available a few days before the sale of UBEX tokens starts on May 21, 2017 and will run until August 13 in the same year or when a maximum target of 24,000 ETH fundraising is reached. The minimum target will be 4,000 ETH.

The cost of one UBEX token is 0.00001 ETH. The minimum possible deposit amount is 0.01 ETH or equivalent to BTC or LTC.

Investing during the first week, from 21.05 to 27.05, according to the bonus system presented above, will bring an additional 20% token. That is, if you invest 1 ETH, investors will receive UBEX 100,000 plus 20 000 UBEX, which remains to be paid based on the provisions of the bonus system.

Work scheme