Every day out there in the real world, thousands of people pull themselves from the warm, warm beds, take a shower, grab a coffee, and mind off to their jobs as they are thinking that there has got to be an easier way to make a living.
Every one of those untold thousands of people knows somebody who has quit the ‘get-up-and-go-to-do the job’ grind and is making an excellent living by focusing on their computers from the ease of their own homes.
Working from home appears to be an excellent solution to them. Several dissatisfied souls will give up their careers and plunge head-first into online marketing with no planning, no understanding of what they are undertaking, no education, no hope of success. Failure is their only option plus they don’t even suspect.
The truth according to numerous sources, a lot more than 90% of most Internet business start-ups result in failure within the first 120 days. Yes, you read that right. NINETY PERCENT!
This failure rate should be a warning to those who are considering trying their hand at making a go of working on the Internet rather than at a job in the brick and mortar world.
Of course, success is possible. There IS that other 10% (ten percent) that do succeed. The thing is the success doesn’t happen by accident. And success isn’t only a crap shoot. Achievement happens due to some very important factors.
Success happens because people have the right ideas about internet marketing and how it works. They do not expect to get rich quick or be able to make a killing overnight and retire to a tropical isle.
It is strange but somehow the same people who wouldn’t dream of starting a real-world business, think they can make a go of an internet business even though they have no business background.
People will go into an internet business with the idea that they no longer have to get up and go to work. They think they can simply work when they feel like it and still make a good living. They simply do not expect to do work hard or work long hours.
Wrong Perceptions about the Internet
The 90% failure rate of new Internet businesses actually isn’t all that surprising when you stop to think about the people who are starting internet businesses.
For some unknown reason, many people think that running a successful internet business is as easy as getting an online site built and hanging out an ‘open for business’ sign. They couldn’t be more wrong.
Running a successful internet business of any kind requires self-discipline. People will start an internet business and think that they can party all night, sleep until noon and then make a living in 3 or 4 hours sitting in front of a pc. They somehow think that the world is simply going to line up on their website and hand over money. It isn’t going to happen.
Internet businesses do not run on auto-pilot. It is true that well established internet marketing gurus do not have to put in long, tedious hours on their businesses but it is a privilege that that has been earned by putting in a lot of long and tedious hours.
It didn’t happen overnight for them and it won’t happen overnight for anybody. Most people are totally unprepared for the time investment that must be made in order for an internet business to become successful.
No Business Background
All businesses have two things in common. They are BUSINESSES and they must be run like businesses! The people who are in charge of a business need to understand the accepted practices of business.
They need to understand simple and basic ideas like acceptable over-head expenses in relation to projected income. Internet entrepreneurs need to understand profit and loss and what constitutes each.
A college degree in business is not essential for an internet business entrepreneur to be successful but it sure wouldn’t hurt. Just some basic business knowledge is absolutely vital.
If you have a hard time balancing your personal checkbook, you probably should keep your day job and forget about starting an internet business.
It is true that you can hire accounting firms that will tell you WHEN you must make tax deposits, for example, but these firms will never be able to show you If you want to make them.
Accounting firms can tell you whether or not you made a profit but not how to make it. If you have no business background you need to, at the very minimum, get some good business advice before you even consider opening an online business.
The fact is that all successful businesses operate on sound business principles. Good businesses aren’t accidents. The evidence is in the numbers....simply 10% of new internet companies are successful or are also still in existence following the first of all 120 days of operation.
It isn't even reasonable to expect to produce a profit from a new company for many, many months.
You must have enough resources available to not merely launch your business but give your own private needs for an extended time frame. It’s referred to as ‘capital’ and there is absolutely no way around the necessity for enough of it.
The Right Mindset Just Isn’t There!
You have most likely heard the phrase, ‘He has an attitude!” This is usually a derogatory remark made about a person with a disagreeable attitude.
But the word ‘attitude’ is an important one when discussing internet marketing start-ups. A good attitude...a good mindset can’t ensure success but a bad attitude and a bad mindset can certainly guarantee failure.
Here are some wrong attitudes that will absolutely guarantee failure:
1. I can work when I want to. Wrong, wrong, wrong! You can’t just work when you feel like it. You have to expect to put in many long and very tedious hours of very hard work to make a new internet enterprise succeed.
2. I can get rich quick! You couldn’t be more wrong and you are not only wrong but you are putting yourself in danger as well. There are bazillions of crooks out there on the internet who are waiting for their next easy mark and if you are looking for a quick way to get rich, you ARE the next mark. It is possible to make a very comfortable living with internet marketing enterprises but if anybody ever tells you it is quick or easy, they are lying to you.
3. I don’t need a business plan. There you are...wrong yet again. Internet business is still business. All of the same business principles apply to online business as apply to brick and mortar business. It is imperative that you have a plan for success that is based upon these sound business principles.
4. When you have an internet business of your own, you don’t have a boss. Wrong again! You are your boss. If you aren’t a good boss who sees to it that work is accomplished on time and in full, you will doom yourself to certain failure. Unless you are a boss who sets up a working schedule and establishes goals that must be met, you will find yourself working at a job under a boss who does do those things and maybe for minimum wage.
How You Can Avoid Joining the Failing Masses
The thing about starting a business...any business.....is that there is no guarantee of success under any circumstances.
Even big international businesses can fail at new business ventures. Failure is always an option but the possibility of success can be optimized.
You can optimize the possibility of success by:
1. Having a good solid business plan in place BEFORE you launch your online business. There is an old saying: “Those who fail to plan, plan to fail”. A detailed set of plans for success needs to be made. You need to have the steps from getting from point A to point B listed in great detail that include realistic cost estimates for accomplishing each step.
2. Expecting to work very hard to accomplish your goals. You must never expect anything to be easy. You will be right most of the time because things are rarely as easy as they look. Each step toward success requires work, time and patience. Sometimes things don’t work out right on the first try. You have to be willing to try again and again until you do succeed.
3. Not falling for ‘get-rich-quick schemes. The internet woods are full of those who prey upon those who are looking for quick and easy ways to become rich. Those ways do not exist. Get over thinking that there is an easy way. There is NOT.
Remember those statistics! Ninety percent of all new internet businesses fail in the first 120 days. You don’t have to be part of that majority. You can become a part of that 10% minority of successful internet business enterprises.
