The Communication and cultural skills development have always been a crucial factor of success in business in this development era of globalization. The impact of globalization and cross-cultural communication in recent time has strong impacted the types of communication development needed in dramatic ways. The general people can entrepreneurs afford to normally communicate well among their own homogenous cultures. At present, people need to understand the impact of long-distance collaboration and also the impact of culture about the manners of speaking to others and the communicative body language. They also need to learn how to use the technology in the communicative process to communicate with the people on the other part of the globe. Understanding the essential impact of globalization in the communication and culture factors can help people to select the most useful and powerful communication skills development programs for the organizational and general people on the earth (Raka Shome, 2002).
Focused theory of Culture and Communication
The particular study of the culture and communication has led to the development and formulation of the globalization. The structural and functional theories always believe that the cultural structures impact are real and function in different ways that can be always observed objectively in the today's society. The cognitive and the behavioral cultural theories of the communication tend to focus very accurately on the psychology of individuals of the society. The communication's theories view to the social life as a process of interaction with the real facts of the society (Ji, 2007). The interpretive theories of communication uncover the ways people of the society understand the own experience of their life. The critical theories are very concerned about the conflict between the interests of society and the media communication domination to one group over another group. In that particular chapter of communication the author specifies some theory and according to those theories, mass media, though not under the overall control of the State government and had to follow its bidding. There are many steps were taken to control the freedom the communication and the freedom of expression. The result was always negative of the complete dictatorship of a particular nation. The theory of media communication promoted the freedom of the speech of the general public of n specific place, and that will ensure that any wrong steps taken by the government of people can be prevented by the other people in the society. The cultural communication becomes one of the most crucial objects of the society nowadays, and that can change the way of thinking of the people of a particular place.
Communication in Business Culture
Business communication is one of the most important functions of business planning and decision making as the good communication and business culture help to develop team or groups inside the organization to increase productivity. Decision making involves the integration of the customers and employees values, goals, and concerns about the benefits, risks, and uncertainties of the organizational process, to achieve appropriate productivity and benefits. Business communication and culture in global perspective opened people's eyes to a new realm of issues and procedure that need to be understood and implement in future decision making for any organization. The business communication and cultural development process are a very crucial work to do for the business leaders. All the organizational activities also depend on and run by the decision made by the leaders. Most of the business communication process involves risk and rewards. The leaders and the top level management of any business are the key persons those are developing the cultural impact in the business and also develop the better communication process in the organization. They can implement modern technology in their communications process by using the media, social networking system, e-mail, short messages, and teleconference. Those processes also help the organization to develop the global business policy and the intercultural environment in the organization. Implementing technology in the communication process, it will be easier for them to analyze data for making a decision. The leaders and the organizational management can implement modern technology in their communication process. Implementing technology in communication, it will be easier for them to analyze data for making a decision (Meenakshi Gigi Durham, 2006).
Objectives of Effective Communication and Globalization
Many people give many philosophies about the general and organizational communication in this era of globalization. Many experts, those have the experience working in a leadership position and deals with the multinational organizational and social culture for the organization, they write and speak about the communication process. They also explain the objectives of effective business communication and culture, and they also show the way that how to increase the effectiveness of leadership by making the decision for the organization. Many people raise the question that why in the business culture and communication part is essential for the organization. They also asked why the organizational people need to exchange the culture among them and develop the communication level. That process will lead them towards the goal achieving an activity of the organization and get the targeted position in the global market. That because the globalization processes usually the most eligible and effective process in for the people live in the present time and the level of the knowledge also increase because of the good communication skill. The communication process has the power of commanding and motivation, and also, the employees can rely on the organization management if the communication is maintaining the high level.
In this time of globalization, it important to develop and implement the multicultural impact on the communication level to share many views. People at present, looking for changes and they try to bring some positive changes in the society. The concept of globalization develops on the exchange of cultural belief of the people of the society all over the world and that happen only because of the good communication process. People need to talk to each other and communicate globally for many purposes nowadays. That will help them to develop their inner thoughts in many ways.
Communication in Globalization
In a global general and business environment, the impact of communication effectively can be a challenge. The both parties speak the same in the same language there can still be chances of misunderstandings due to ethical and cultural differences. From the last few years, there have been too many examples from the business sectors that demonstrate the people how poor communication have an impact on the poor organizational performance. To understand the impact of present globalization on the culture communication is effective for organizations which are looking to create a better position in the global market. The recent economic challenges focus on the need for organizations. Those will effective to develop the internal communication process and capacity necessary to control all types of external threats.
Our society nowadays becomes more globally interconnected and the ability of the communication process across the cultural limitation of the people (Ganesh, 2005). The improvement of the level of communication also has gained development in cultural advancement in the society. Global businesses need to understand how to communicate with stakeholders, employees and the customers from different cultures to fulfill and maintain the demand and supply of the organization. The technology also has an important impact on the communication and had a profound impact on global business infrastructure and in the international market with their products and services. The advancements in technology all over the world, all types of organizations still are cognoscente of the different types of culture nuisances and that always influence and creates the obstacle, that also trying to increase profits for the business and develop a strong cultural bondage among the business related people in the organization.
Global business and Culture
All the business organizations involved in the global business activities and operations the relationship between the managers and subordinates in huge organizations are very important. Thomas and Ravlin explain those things in their research paper by telling that, "the culture was found in that participants to whom the nationality was essential indicated a low level of perceptions of similarity with the top management and the manager." The result of that research teaches the participant the way to adopting the impact of different types of cultures and increases the level of communication. The focus of the communication research should be placed on different culture and that must be used in individual difference to create innovation.
The communication process is vital for the general life of people and in the businesses to effectively explain to the subordinates that how their products and services better from their competitors. There are many examples of different types of companies; those can successfully run their business because they develop a good culture in their business and increase the communication skill. The communication always helps the organizational employee to solve the in-house problems of organizations and implement the solutions in a right way. Today, in the time of globalization, people easily communicate with the people from other countries and exchange the cultural impact of their development and increase the level of value.
Culture and communication in the Society
In this age of globalization the impact of culture and communication, many social researchers describe the importance and impact of the culture and communication in the today's society. Indifferent research the sociologist also mentions some historical example for the readers and describes all the steps of the culture and communication to the specific place and people. In the research paper about the globalization, culture and communication, we try to research the field of culture and communication, and we select some independent field to research. Many people discover that the culture and develop communication system of the society always help the people of the society to discover the solution while they are facing any types of mass problem for their nations of or government. In those particular researchers, the experts describe some essential element and impacts of the culture and communication those plays a very crucial role in the society.
The expert sociologist also tries to contribute to the field of culture and communication of the society to provide some essential theories to follow in those particular fields. Most of the societies in the world the people are not concern about the importance of those fields and them sometimes really don't know about the actual impact of those two in the society. In the 21st century, the cultural become very crucial for the society and business organizations and get enormous changes on it. The concept of cultural communication breaks itself and starts to use the most massive concept as people now start to believe in different types of the organizational communication process. Also, people from different countries start to share their views with each other and develop the communication system throw those social media and other technological objects. The better cultural impacts develop an excellent environment in the society and in the business organizations.
Essential Culture and Communication in Business Profitability
The global culture and communication process quickly becomes one of the most essential for business operating via the people relate with the business directly and indirectly. The size of the company is not a significant matter, and you have to face the competition in the global market with various competitors. The primary target of the organizations is reducing the cost and increase profit margin. With better communication and good cultural impact in the business, the companies able to meet the customers demand for any time and any places. For any types of companies, the skill communication process is an essential aspect.
Benefits
At the time, the organizational managers start to focus on the developing the global communication system and start to implement the theory in their business organization, the organizational environment changes. The communication process was managed by the various departments with little or no visibility between them. Relevant information could not send to all the units in time that cause a delay and error with communication breakdown among the organization. And also, the statistics shows that the companies do not have good communication process among the employees are struggling more than the company implementing the advance communicating system. Many companies around the globe use the highest level of technology to get a better relationship with prospective customers.
Impact on the Cultural Globalization
The communication has very important role in the in the cultural globalization. As we know, in last few decayed the technological development reach in the top level. Because of that reason, people start to share their view and also exchange the culture among them. That process helps the people to develop their cultural thoughts in the personal life as well as in the business organization. Many people from different countries start to working under the safe environment and they start to build a new culture which is suitable for everyone. Without the cultural impact on the organization, many people might not comfortable to work for an organization and that will have a very bad impact on the business. On the other hand, the communication process is the one of an essential part of the business productivity. The organizational people need to communicate with each other to do the business process smooth. The top level management of an organization also needs to properly communicate with the employee to explain them the organizational goals and achievements. Many types of research show that the companies have good communication level in the business the rate of the profitability is very high. That indicates, the communication process directly have an influence on the profitability of an organization.
Conclusions
The important communication and the role of organizational culture understand organizational behavior. That is essential for any types of organization. The business leadership has a very strong influence on employee's behavior and attitude during the goal achieving organizational activities and communication. That is the reason having good business leadership helps the organization to develop good organizational and business culture also that would help to develop the organizational team activities. The process will show that hope the team and organizational members will relate to each other. The organizational culture usually designs the climate, norms and professionalism of the employees, and those expected from the members of the organization and the group members. That is the foundation of organizational behavior that helps the team members to follow the organizational rules and regulation. The leader is the key person who focuses on the all these activities and helps the employees to develop and understand their efficiency as the organization expected from them. The organizational culture is a system of shared view by the employees and disguising one organization to other organization. With the help of the leaders, the organizational culture and communication process also implemented the management's expected organizational behavior within the organization. The leaders do the process by identifying organizational goals, approach and the style of the work for achieving goals. Also, the leaders ensure that all the members of the organization are related to each other and working together in a proper organizational environment. Also, the business leaders are mainly focusing on developing the organizational culture because that is the main cure for most organizational problems. It is essential for the teamwork and also essential for work pleasure, processes, communication and mainly develops a good relation between the teams in the organization to achieve the organizational goal. In the organization, there can be different types of people from different culture.
