There is no doubt the driving role of advertising in trade. But today, thanks to the latest scientific research, other reasons for the effectiveness of advertising for the promotion of goods have become known. Modern advertising is an integral part of market, activity or marketing. Advertising strategies and companies are designed to solve marketing problems, and activities that promote sales in general, is built taking into account the basic marketing orientation of the company. The economic role of advertising is that it often serves the satisfaction of the economic, commercial interests of advertisers.The role of advertising in trade is obvious – it does not just promote products, but literally injects advertised information into the consumer’s brain. This is the formation of a brand, an external sustainable associative image of products, a trademark.
Now no manufacturer can do without an advertising campaign to promote their brand. The Crest DigiAd platform is an online marketing and digital advertising platform that generates daily revenue by highlighting the Crest utility tokens for launching multiple advertising campaigns. We develop a solid and convenient platform for DigiAd campaigns, which runs on independent ad servers equipped with automated self-learning algorithms. The social role of advertising is conditioned, first of all, by the relevance of the social marketing concept – the newest business philosophy, which can be briefly characterized by the fact that the entrepreneur (advertiser) must predetermine the needs, desires and interests of his target market and satisfy them more effectively than competitors, and so to maintain or improve the welfare of consumers and society as a whole.The Crest platform combines the capabilities of online marketing and artificial intelligence (AI) and is designed to generate revenue for members of the Crest community by highlighting the Crest utility tokens for launching multiple marketing and advertising campaigns, which in turn will bring revenue to the community.
A key feature of the platform is the unique business model, which is completely independent of the instability of cryptocurrency market. The alpha version of the platform is already operating, and as soon as crowdsale is over, the platform will immediately start working in full mode. The platform is being updated daily thanks to the well-coordinated work of programmers, thus always meeting the latest advertising requirements. The project was launched in October 2017 with the launch of the alpha version.The beta version of Crest Token is scheduled to be launched immediately after the end of the crowdsale. The full web version of the platform will be available in September of the current year.
As a new user, you need to register to have a crest account and you’ll be provided with your personal ICO dashboard. Once logged in, follow the instructions on your ICO dashboard. All you have to do is deposit ETH or BTC to the address provided on your dashboard. Then you will be given your CSTT tokens which is compatible to your ERC20 wallet and Voila!!! You’re done. It’s that simple.
• Minimum Viable Product Release (MVP)
• 24hrs communication
• No funds hold
• Generous bounty
• Volatility-proof business model
• ICO allocation
• Buyback & token burn 
The Crest token team will attempt to buy-back specific amount of tokens per week and burn until price stabilizes beyond $15 / token once the internal exchange launches. Crest token will be positioned in the Top 100 coin on CoinMarketCap with a market cap around $200M. 
OCT 2017
DEC 2017
MAY 2018
JUL 2018
AUG 2018
AUG 2018
SEP 2018
OCT 2018
ICO DetailsThe platform has concluded PRE-ICO stage that ended on 18 Jun. and is currently in ICO stage and which started on the 18th June and ends on 18th July where the amount of tokens to be sold is about 1,000,000 CSTT, where the amount of tokens to be sold is about 6,400,000 CSTT. The accepted forms of currencies that can be used to purchase crest token in the ico are Ethereum and Bitcoin. 
