Coordinator of Complaints and Legal of Indonesian Consumers Foundation (YLKI) Sularsi said there are still many food and beverage products consumed not in accordance with the provisions.
"Of the 20 food and beverage products that we see the table content, it turns out there are 2 products that are often consumed by children and it is often dikosumsi when children's birthday events," he said on Wednesday (4/7/2018).
In Indonesia, he continued, the information on the proper provision of food and beverage products is not clearly stated so that the public is not fully aware. Products for children should have a clear explanation about the content of salt, sugar, and fat.
In other countries, call it, products that have high sugar content will be labeled red so people know exactly the content.
"In the future we will lead to it, if the high sugar content is what color, if the salt is high, the color is different again, so people are wary, now the writing of the age requirement, for example, can be drunk who is so small that [consumers] are not aware."
Not long ago, BPOM issued circular letter number HK.06.5.51.511.05.18.2000 which was signed on May 22nd. The letter that tightened the circulation of sweetened condensed milk for children was aimed at producers, importers, distributors of condensed milk products, and analogues.
"This is in order to protect consumers, especially children, from information that is not true and misleading, need to be taken adequate protection measures," said Deputy of Food Processed Supervision BPOM Suratmono in the letter.
Manufacturers, importers, distributors of condensed milk products, and analogs (food category 01.3) are prohibited from displaying children under 5 in any form. In addition, it is prohibited to use visualization that its condensed and analogous milk products are synchronized with other dairy products as adders or supplements of nutrients.
Visualization of liquid milk and / or milk images in a glass as well as served by brewed to be consumed as beverages is also prohibited for use in condensed milk products and analogues.
Manufacturers, importers, distributors of condensed milk products and their analogues shall apply the provisions in such circular letters no later than 6 months from the date in October.