The hive name has always been problematic and in need of a new name.

As you pointed out there are so many other websites called hive and they outrank us in search.
I'm interested in a rebrand and think it may help in our visibility.

SEO has changed quite a bit in recent years but the old ways do still work in terms of long tail search.
'AI' scrapes what is already on the net or uses older training data.

Long tail search terms will still work.

As for a new name. I haven't got any ideas at the moment.