Is it just me, or are you amazed every time something like this happens? A company makes a very big, very public mistake. The CEO of said company issues a half thought out "apology", which reads

You're working out... hard, pushing yourself. You are sweating up a tsunami. You reach for a towel to dry your brow... and it only smears the sweat and makes you hotter! Sound familiar? It did for me!

I'm a huge fan of the reality show Gold Rush. I love to see the miners succeed at uncovering gold that has laid hidden for hundreds of thousands of years. I also like to see the guys chase pipe-dreams