BMW is one of the world's most famous and reputable brands. BMW has started as a manufacturer of jet engines and then moved to produce truck and boat engines. It has continued to develop aircraft engines but secretly. BMW is the world's biggest competitor. Other such as Mercedes, Opel, Audi, VW and others.
Company Profile
BMW was the product of three manufacturing companies that became Bayerische Motorenwerke in 1917. Rapp Motorenwerke and Bayerische Flugzeugwerke were separate companies until 1918 until they merged into one company. Rapp Motorenwerke was restructured and renamed BMW when Bayerische Flugzeugwerke ( BFW).
In 1923, BMW expanded its operations from aircraft engines to motorcycles, announcing their first motorcycle called the R32. This was a big step for the company because it used to manufacture only motor vehicles, not vehicles. The history of BMW began in cars only in 1928 when it unveiled its first Dixi 3/15 car-based car from the British company Aston. In 1932 the company produced a car of its design, the rear-wheeled AM1 and separate suspension system.
BMW entered the Formula One race with the BMW M10, which won the championship in the 1980s, but retreated from the F1 segment until the early 21st century. BMW began producing Formula One cars again in 2006. In 2012, Forbes magazine BMW as a reputed company in the world in terms of reputation based on people's expectations of the direction of cars produced by the company.
Development stages of the logo
In July 1917, Franz Josef Bob recorded the name Bayerische Motoren Werke. It was necessary to create a new logo. On October 5, 1917, the BMW brand was registered with the Imperial Trade Mark under 221388. The logo is taken from the logo of the BMW Rapp Motorenwerke At the top, the boxes are colored in blue and white, the colors of the Bavarian flag.
The logo has evolved over the years with simple colors and morphological revisions. It appeared on the cover of the 1929 BMW magazine, and then evolved as the characters were added to the lighting and engraving. The logo appeared in the magazine's 2000 edition.
Ad agency responsible for marketing BMW products
BMW has been involved in advertising with PUBLICIS GROUP SA, based in Paris, and is involved in Digital Media, which accounts for about 30% of its revenues. PUBLICIS GROUP SA was founded in 1926 by Marcel Bluestein, and is now the third largest communications group in the world.
She recently moved to FCB Inferno, a Canadian advertising and advertising company based in London. FCB Inferno is one of the leading advertising agencies in London and part of the global advertising network FCB. The network dates back to 1873 and now has 9,000 employees in 90 countries.
And has many customers in many industrial sectors such as BMW, Huawei, NIVEA, UEFA. FCB Inferno won two Grand Prix awards at Cannes International Innovation Festival 2015 and 2016.
FCB Inferno has been voted as the UK's best advertising agency in the past two years.
Technical problems and Fadih
BMW Group announced the recall of the Mini and Rolls-Royce models in South Korea due to engine ignition caused by a potentially dysfunctional water pump. Some 13 drivers have filed a collective lawsuit against BMW, banning some 20,000 BMW cars from its streets. The Bavarian company has issued an apology and has withdrawn 106,000 diesel-powered cars, including 520D from Aug. 20. The South Korean government is taking the case very seriously, She asked the owners not to drive their cars.
BMW also warned that electric faults in its "fifth and sixth" categories could make cars vulnerable to combustion. The German company called in an official statement published by the newspaper "The Independent" British more than a million people in the world, using these cars to review the maintenance centers approved to have to correct those mistakes. "Customers should visit maintenance centers to ensure that the battery cables manufactured in Classes 5 and 6, which are sold between 2010 and 2013, are not properly covered under cover, exposing the vehicle to the risk of ignition and combustion.
Some of the company's announcements
BMW in the UK commissioned FCB Inferno to design a campaign that can be used on VOD, Social and OOH to launch the new BMW i8 Roadster. The agency made a declaration by building 30 points along with Mill LA to showcase the new BMW i8 Roadster in its full glory as a supercar. The ad ends with the phrase "float like a butterfly"
Sophie Chiap, Marketing Director of BMW, said the campaign reflects the new BMW i8 Roadster: it is beautiful, stylish and progressive. The announcement was made in the 2018 campaign launched on YouTube and VOD, the official website of BMW and its social networking sites.
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