Oh yeah it's already happening. One discovery was a single individual was responsible for 600 artists on Spotify which collectively had themselves billions of listens. Practically chart-topping artists who never existed, since this guy just generated it all himself and nobody actually cares enough to notice anymore.

People listen to playlists out of function, not appreciation for art and artists: Playlist to sleep to, playlist to study to, etc.

It's kinda the death of all things good to me! (It's also why all the major labels aren't hunting talent anymore, and instead just buying up huge quantities of famous artists from the past 50 years or so - so they have control over the only music left that matters. They know whats going down!)