Setting the APR at 20% and using this as a selling point or value proposition for adoption, and then just changing it without really having done any impactful marketing and trying to spread it far and wide

Hey this is the exact narrative I've been going with too. I feel affirmed XD

I feel like nobody actually knows what aspect of Hive they want to market:

Free speech? Decentralization? high APR? DPOS? democracy? Get Paid 2 Blog? Reddit? Web 3.0? Entrepreneurialism? Play-to-earn? All of the above? It's so scattered.
~ Me

Make a decision based on market research, use the 20% as a cherry on top of the cake, then push the boat out and make facebook ads n' shit like every other start up with something to sell