Some ideas. Generally anything which ties through the value in the underlying SMT to Hive at the top level.
Burning fees in Hive:
SMT creation fees (paid by community creating the SMT) to be paid in Hive and burned. Possibly an annual fee or different fees for different SMT functionality.Trade fees in Hive:
DEX set up for all SMTs with very small trade fee (0.05%?) which is paid for in Hive and burned (like BNB coin).Make airdrops for Hive holders popular:
Encourage new SMTs to airdrop coins to Hive holders. The balance between attracting interest and rekting your own coin is difficult but as SMTs become more successful / competitive this could start to be a more used option.
If there were a long-term lock in option with SMTs this could protect the airdropped SMT from being sold for an introductory period.Game item airdrops:
Similarly new games could airdrop introductory items by Hive level.Lottery functionality:
Pay out any Hive Power interest as lottery prizes rather than the small interest rate currently applied (which most people probably don't even notice).
RE: What is going to drive demand for HIVE?