That bird made a good impression on my window. I had just cleaned that window and the bird tried to fly straight through it. I heard a thump and then it came back to its senses but not before leaving an impression.
We don’t need to work so hard to make an impression. The internet is filled with people making impressions even if they have no point. One of my favorites is Jim Carey doing a Clint Eastwood impression.
When I read your post or comment I should be able to see YOU even if the post is not about you. There is a lot of information but I want to see you. If I wanted information I could search Wikipedia or the internet archives and get it myself.
I don’t want to know what you know. I want to know you. I want to taste what you taste and feel what you feel. I want to see what you and even smell what you smell. It doesn’t matter what topic you are writing about I’m interested in your flavor in on the post.
I’m seeing a lot of set up in community posts, but I’m not getting much punchline. Why spend hours to make a pretty post and give it a nice cover picture and catchy little title and clickbait if there is no point? I’m sick of reading posts with no punchline.
When I get to the bottom of the post the first question that pops into my head is,
“Why did I just read this?”
And then,
“Oh well I’m at the bottom now, at least I should be nice enough to leave a comment.”
I'm not really interested if your post is long or informative or even written in "proper" English. I would prefer you wrote from your heart.
The important thing is to get a point across to me. Then set me up and finally pull out that twist. Sometimes leave me with a cliff hanger. That’s what keeps readers going.
I won’t finish reading and say,
“What did I just read?”
I’ll say,
“That’s dope. Give me more.”
It’s not just what you write, but it’s also how you end it.
After going through all that trouble to personalize our posts and get our point across if all we can say is “Have a good weekend!” then surely something is wrong.
(That’s the 10 POB give away.)
(my hypocritical punchline)