Tokenized ownership is the real value when it comes to NFTs. Not jpegs, although those can be valuable too.

For instance, one could create their own Hive community that's partly owned by several different people.

Their ownership shares could be represented by NFTs, and those shares can be bought/sold on the aftermarket, in which case the buyer would take over the share of ownership.

Let's say that this particular Hive community was built on smart contracts that automatically pay 5% of all post earnings to shareholders, proportionate to their ownership stake.

The NFT then becomes a business with a proven track record that you can show to potential investors, who may want to buy your business from you.