The evolution of digital technology has brought with it the birth of many professions that years ago we could not have imagined. One of these positions of great boom at present is that of community manager.
Many people tend to believe that this position is not well paid, and that anyone can play this role, falling into the myth that their functions are limited only to "make publications and be aware of the comments of users."
However, this is just an edge of the cube, since a community manager plays an important role in the communication strategy of a company. He is responsible for building and managing the digital community around a brand, and not everyone has the necessary skills to represent a company in the virtual world.
FUNCTIONS OF A COMMUNITY MANAGER
A community manager is not responsible only for managing the social networks of a brand. He is also responsible many times for corporate blog, virtual advertising and other digital channels to establish contact with the community.
These are the main functions of a community manager:
»Create attractive and quality content for followers of a brand.
»Make publications in the different social channels following a previously established frequency and periodicity.
»Analyze aspects such as: response from the public, better hours to make publications according to the characterization and behavior of the audience, types of reaction of users to various types of publications, among others.
»Do constant monitoring of the Social Media strategy to measure its effectiveness.
»Manage the various digital channels of the company such as blog, website, social networks or corporate chats.
»Create stable and lasting relationships with followers to involve them and get them to acquire the products / services of the brand or, failing that, build loyalty with them.
»To know perfectly the target audience of the company, since it is he who establishes the direct contact with the users.
»Constantly monitor the activity on the internet and identify important dates and digital trends to develop strategies based on them.
»" Listen "to the digital conversation around the brand and its competences to implement strategies based on this.
»Identify the prescribers and influencers to direct marketing actions towards the attention and loyalty of these.