WHO and What is ACA NETWORK?
The ACA Network employs blockchain technology to create a next-genThe ACA Network employs blockchain technology to create a next-generation online ad serving platform. Our goal is to make all online ad trafficking transparent and fair, maximizing the interests of both advertisers and advertising media.
Since the end of the 20th century, when online advertising began establishing itself as a means of advertising, various technological advances have improved the fidelity of ad trafficking technology. These advances in turn led to the growth of the online advertising market; in recent years, it has seen an annualized average growth rate of 20%, and continues growing further still. The global online advertising market in 2018 is valued to exceed over 281B USD, and it will likely continue growing.
However, the online advertising sector faces challenges both from the point of view of advertisers and media operators. Advertisers face the serious issue of ad fraud. Ad fraud is when mechanical means such as “bots” are used to make it appear as though ads have been served, causing advertisers to waste unnecessary expenses on non-existent ads. Losses owing to ad fraud are estimated to reach 19B USD in 2018. This represents a waste of 7% of all funds going into the online ad market. Furthermore, from the point of view of advertising media, the intermediary margins charged by ad agencies that are parties to online ad deals are exploitative and borderline fraudulent. This is because online ad agencies are allowed to freely adjust, at their own discretion, the unit price (CPC/CPI) of an ad served. It would be no exaggeration to say that media outlets today are entirely at the mercy of online ad agencies. These problems are caused by the fact that the online ad market is completely opaque. By employing blockchain technology, the ACA Network resolves these issues. We are building an online ad trading platform that is beneficial to both advertisers and advertising media. Today’s online ad space is poised for change, thanks to the emergence of blockchain technology. We employ blockchain technology to achieve fully transparent trading of online ads, disrupting the online ad space and ushering in change.
The ACA Network is an online ad decentralized application created to transparently manage the creation and execution of advertisement and the transfer of goods using the Ethereum Smart Contract and to provide sustainable platform for market participants (advertisers, ad-producers, and advertising media). Additionally, it is comprised of three apps which are Advertising Management System(ACA-AMS), Automated Matching Ad Exchange, and Ad Network & SDK (ACA-NET)
ACA Advertising Management System (ACA-AMS)
ACA-AMS is a dApp for the communication between advertisers and ad production partners and for a rapid ad production and provides the following functions
Successful biding after checking out the ad draft of participation ad producers by releasing a bidding notice stating the requirements:
• Once an advertiser post the maximum budget and requirement, the creative partner will create and deliver a copy meeting those requirement.
• Advertisers can reques revisions up to three times.
Purchase after viewing the draft proposed by the ad production partner:
• After advertisers release their guidelines for project on the platform, they can receive free proposals from ad production partners
• An ad production partner will make and deliver a draft by referring to the data from advertisers
Upload self-produced advertisement:
• A fee for storing the uploaded ad will be collected.
Protect rights:
• An ad production partner may be restricted from the bidding or offer of an advertisement from a third party who is in the same industry as the contracted advertiser until the advertisement they produced is transferred or published.
Conciliate disputes:
• Approval of the correction and settlement of the purchase by an advertiser must be completed within a maximum of two weeks. Otherwise, they will be considered approved
Manage history:
• Information for advertisement previously ordered or produced including campaign details and performance result are uploaded stored on the platform.
Target categories of advertising media:
• A category can be set according to the attributes of the advertising media targeted for the produced advertisement. It will be used to match the proper advertising media on the ACA Ad Exchange, which will be described later on
ACA Advertising Exchange (ACA-EX)
This is an exchange for matching advertisement banners and advertising media. On this exchange, contracts and exposures are conducted in real time with the best match based on the advertiser’s budget, requirement, type of advertising media, and evaluation score. The exchange supports the following advertisements.
In order to effectively arrange the advertisement, each advertisement and each advertisement slot has its category of advertisement product/ advertising media, and there exists an expression category according to the characteristics of the advertisement / advertisement slots. In addition, the exchange has the information on the targeted users of the advertisement so, trading automatically matched advertisements and advertisements slots in real time based on the aggregate of prices set according to the score of the past advertisement slot history and of budget ranges set by the advertising media and advertising slots, while the advertising media may exclude specific advertisers or categories.
As above, it has both associative/ non associative categories and are matched based on the format of the ad or the genre of the content. Information on targeted users of the ad is as follows
ACA Advertising Network & SDK (ACA-NET)
The ACA platform is a SDK for the distribution of produced advertisement, including mobile, web, and various smartphone-native application. The display of the advertisement, the collection of information on usage and confirmations are strictly implemented in accordance with the contracts made on the ACA Exchange with payments made immediately upon confirmation
• Methods of aggregating ad impression
• Collection of information on ad impression
• Fees
• Prevention of wrongful uses
• Protection of information
Currency Token Exchange (a tentative name)
The ACA Network offers a token traded at 1:1 against legal tender in order to realized smart contract for trades within the service. The currency token is based on Ethereum and corresponds to a 1:1 equivalency with the origination asset with which it ws purchased. The Currency Tokens are not considered cryptocurrency per Japanese law; in order to class them as an “assets representing currency value,” Below are the restrictions put in place.
USE CASES
SUMMARY
• Symbol: ACA
• Platform: Ethreum
• Category: utility token
• Total amount of ACA issued: 2,000,000,000 ACA
• Total amount of token to be sold: 1,000,000,000 ACA
• Exchange rate: 3 Japanese yen per 1 ACA (exchange rate for ETH/ACA will be announced the day before the token sale)
• Minimum goal: 100,000,000 ACA
• Maximum Goal: 1,000,000,000 ACA
TEAM
FOR MORE INFO, VISIT:
WEBSITE: https://aca.network/
WHITEPAPER: https://aca.network/documents/aca_whitepaper.pdf
ANN: https://bitcointalk.org/index.php?topic=3079312
FACEBOOK: https://www.facebook.com/acanetworkofficial
TWITTER: https://twitter.com/ACANetwork_io
TELEGRAM: https://t.me/acanetwork
BITCOIN TALK PROFILE: https://bitcointalk.org/index.php?action=profile;u=2205745
Disclaimer: This article was published in terms of the bounty campaign. I am not a member of the project team or its representative but an advocate of this incredible project**
