What I mean is that our determination of the impact is speculative as opposed to objective. I THINK it had x impact and someone else THINKS it had y impact. None of us are forming these opinions on objective information, so it’s not really worth arguing about as no one can prove that the thing that they think is absolutely the right thing.

The other variable that we can use to make a determination is the first hand accounts of people involved.

It’s not lost on me that I instigated the debate on the efficacy of a Twitter campaign, but too large a focus on that is derailing the larger point.