I agree, I think the best way to attract content creators is to give them the tools to thrive. Ie They need to be able to make money. Our culture of “Power up, and never sell!”, and if you sell you’re bad for they system will keep content creators away.

No discovery tools will keep them away. Communities are a good start but we have a long way to go.

Poor UX will keep them away because they’re focused on content not learning this crazy complicated system.

I think we incentivize good content by improving and innovating on our apps.