When you’re just starting out with your new Facebook Ads campaign, it can be challenging to figure out what a good return from your campaign is. The success of a Facebook campaign will depend on a number of factors such as your campaign objective, geo targets, industry, type of service of product, etc.
In this article, we will focus on a campaign designed to generate new leads, in other words, capture information from potential new customers with the goal of targeting them at a later time with a different type of campaign.
As you may know, Facebook offers a particular type of ad specifically designed towards Lead Generation. This type of ad, (basically a custom form) will allow you to collect lead information without forcing your audience to ever leave the Facebook app, making them less intrusive and providing a higher completion rate.
While still being viewed as an ad, this ad format includes the form as part of the ad, while your leads’ information can be sent directly into your CRM system. Here are three main options that you may want to consider for your Leads Ads.
Email Sign-ups and Subscriptions
Lead ads can help you get more subscribers to your newsletters and email marketing. That way you can stay in touch by providing updates on new products or services, announcing upcoming promotions, or sharing other details about your business. Commonly requested user information:
Email
Gender
Sample custom questions:
How often do you want to hear from us?
What types of emails would you like to receive?
Call to action:
Sign up
Subscribe
Inquiry Forms
You can also use lead ads to collect inquiries from potential customers. Ask them questions to learn more about their interest, and then follow up to provide more information or make a sale.
Commonly requested user information:
Full Name
Email
Phone number
Company name
Zip code
Sample custom questions:
What’s your desired field of study?
When was your enrollment date?
Call to action:
Learn More
New Deals and Special Offers
Lead ads are a great way to entice people with special deals and perks, too. Use them to drum up interest in your business and encourage people to complete your lead form to access the deal.
Commonly requested user information:
Email
Zip code
Gender
Sample custom questions:
What would you like to receive offers for? Select all categories that apply.
How frequently would you like to receive special offers from us?
Call to action:
View Current Offers
Sign Up
There are lots of other ways to use lead ads to suite your particular needs. You can use lead ads for Event registrations, White paper downloads, Price quotes, Webinar sign-ups, Online Surveys, Demos, Product Feedback, and more.
Getting started is very easy and not much different than creating any other type of Facebook Ad. You will need to include text and images with your ads, the list of questions that you would like to add to your form, and a link to your website’s Privacy Policy to comply with Facebook’s advertising policy.
Facebook Lead Ads are the most effective way to capture new leads away from your own website simply because you’ll be bringing your ads to people (a lot of people!) rather than waiting for a few visitors to come to you.
By the way we do this as a service to our clients, if you’re interested in working with us to make your leads skyrocket click here. If not, that’s cool too.
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Mobile Screens Credit: Facebook.com
