Knowledge is one of the keys to success. People pay for knowledge but only if they think they will have a benefit. A quick run up in price, or a great article in a mainstream news service can do wonders for Hive. That's what happened to Splinterlands a few years ago. The problem of course is turnover. Does Hive retain people or burn through? If there is a high failure rate in adoption of a system, then that is usually indicative of a flawed system.