I stand by what I said, it's great that you got the screenshot.

If it's a bot creating a lot of accounts to point to the same link, then I agree it's spam. But if it's only one account for one business, then it's not SEO spam, it's just digital marketing, same as it's done in other social medias. If you don't separate the spam from the real businesses, then this will probably drive more real people away from Hive.