Donald Trump’s on the verge of creating a new cryptocurrency with his media company announcing plans to issue a new digital token directly to shareholders of Trump Media and Technology Group (TMTG), These are the companies in control by Truth Social.This adds to a growing list of Trump linked crypto ventures and comes at a time when the wider cryptocurrency market is struggling to hold onto gains that shot Bitcoin to new all time high’s during Trump’s presidential campaign.
Trump Media announces that they will distribute one digital token for every share held by investors, making it one of the first publicly traded companies distributing a token through a crypto airdrop. The token will be issued in partnership with Crypto.com and is expected to operate on the Cronos blockchain which is alleged to be tied to the blockchain.
The new token adds to the growing crypto projects launched by Trump and he’s family. Over the past year, Trump backed crypto projects have reportedly generated hundreds of millions of dollars, ranging from memecoins to finance focused tokens. TRUMP’s meme coin surged in value ahead of Trump’s inauguration earlier this year, briefly becoming one of the most valuable meme tokens in circulation.
However, that momentum did not last. Since peaking, the TRUMP token has lost more than 90% of its value, underscoring the volatility that continues to plague politically themed cryptocurrencies.
Trump’s public stance on crypto has also shifted from anti to pro. Once dismissing digital assets as a scam, he has since embraced the industry as a key pillar of economic innovation. Since returning to the White House in January, Trump has pushed aggressively for looser crypto regulations, rolled back enforcement actions against crypto firms and signed the first major national crypto legislation in US history. This saw the global crptosphere become legitimate.
His administration has also made it easier for Americans to invest retirement savings into non traditional assets like cryptocurrencies, further embedding digital assets into the financial mainstream.
People have raised alarms about potential conflicts of interest. Trump remains the largest shareholder in Trump Media, while Nunes the company’s CEO also serves as chair of the White House Intelligence Advisory Board. The overlap between political power and personal financial gain continues to draw scrutiny.
Despite Trump’s pro crypto policies, the broader market has failed to maintain the optimism that followed his election victory. Over the final months of 2025, roughly USD 1 trillion in value has been wiped from the cryptocurrency market, even as bitcoin briefly reached an all time high of USD 126,000 in October.
That rally proved short lived. Just days after bitcoin’s peak, Trump’s announcement of 100% tariffs on Chinese imports continues to impact across global markets. Within 24 hours of his announcement USD 19 billion worth of crypto positions were liquidated one of the largest single liquidation event on record.
Ethereum plunged nearly 40% in the following weeks, while Eric Trump’s own crypto firm saw a similar collapse in value by December.
Whether the token becomes a meaningful innovation or just another footnote in the Trump crypto saga will depend less on political branding — and more on whether it can deliver real utility in a market that is rapidly losing patience with hype alone.
So it will be interesting to see the future of the sector under Trump and who will win the most out of it.
Let me know in the comments section below.
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