Introduction
Brands and Companies do not understand the audience of and the market itself. Efficiency of investments in the Esports market is decreasing.
Small teams, beginning streamers and tournaments of local importance do not get access to the budgets of large companies.
Main part of the marketing budget of Brands is taken by various intermediaries and agencies.
A wide part of the audience doesn't participate in the development of Esports directly. MODERN MARKETING CAMPAIGNS ARE RECOGNIZED AS INEFFECTIVE, EXPENSIVE AND MORALLY OBSOLETE.
Brands spend up to 17% of sales revenue on marketing. This expense item of Brands is going through agencies and continues steadily growing.
One of the goals of EIP is to replace agencies with more personalized and efficient direct marketing, facilitating effective direct interaction between Brands and the audience.
Creating of a single EIP platform equipped with artificial intelligence, with using its own calculation tools will allow the following:
● Provide new opportunities for sponsors and partners who will get a vision of the effectiveness of their investments as never before.
● Users (audience) will be able to receive exclusive goods and services from funded companies (exclusive tickets for a tournament from tournament platforms, merchandise from teams and additional opportunities on media platforms), and from sponsors and partners - additional preferential terms for their goods and services.
● Entering the market of a large number of non-endemic partners, who will be able to take advantage of an additional tool for gaining an audience.
Problem
Esports is well-known like young, fast growing up industry. At this moment it is not enough open for marketing. A lot of small beginning teams, streamers, medium-sized tournaments have not access to most part of big advertisers as they usually work only with big events and well-known persons.
Solution
This problem was not solved long time. And here recently appeared project which suggests a good decision for the whole industry. It named Esports Intaractive Platform or just EIP.Brands and Companies do not understand the audience and the market itself as it is too young and there are few experts who understand this enough. Tournaments and streamers who put advertisements in their content are not enough interested in it because main part of marketing budget of Brands is taken by agencies.
Goal
Main goal of EIP is to replace agencies with more personalized and efficient direct marketing, facilitating effective direct interaction between Brands and the audience.
EIP ECOSYSTEM
EIP ecosystem will be the first global decentralized platform directly linking sponsors, partners, gamers and Esports enthusiasts. Brands and Companies optimize their expenses for sponsorship by directly reaching the audience they need, and audience eventually gets access to the budgets of leading brands.
EIPlatform OU Company, registered in Estonia (hereinafter as «EIP»), is an official organization that creates EMI tokens, platform and technology. Main mission of EIP is the development and application of cryptographic technologies with open source code that will ensure the operation of the EIP ecosystem.
To avoid doubts, we note that the EMI tokens do not grant their owners any property rights or other privileges in the EIP Company. Owners of tokens do not have any rights to any forms of dividends, do not participate in the distribution of income and are not eligible to vote.
To become a member of the ecosystem, user creates an account on the EIP platform. During registration, the system will create a user profile and its wallet. Each participant of the ecosystem will be provided with a wallet functioning as a protection of user data (storage in a decentralized database), as well as interaction with other participants on the basis of smart contracts.
We plan to place the EMI tokens on trading platforms and exchanges, providing an opportunity to transparently sell and buy the tokens to residents of those countries where legislation does not prohibit such operations.
Information about ICO
Token EMP
Price 1 EMP = 0.1 USD
Bonus Available
Platform Ethereum
Accepting BTC, ETH, LTC, Fiat
Soft cap 6,000,000 USD
Hard cap 60,000,000 USD
Country Estonia
Whitelist/KYC None
Restricted areas USA, China
Okay, you can visit their WEBSITE and WHITEPAPER to get more information. And for those of you who have Social Media, you can visit their social media on FACEBOOK and TWITTER. And for those of you who want to ask something about this Project, you can join their TELEGRAM Group.
GitHub: https://github.com/EIPlatform/EMPerial
Reddit: https://www.reddit.com/user/EIPlatform/
Youtube: https://www.youtube.com/channel/UCT__0uswveI9khMOOk0OTIg/featured?view_as=subscriber
