Loyalty programs have been the same since a long time, on its particular system that lacks functionality in most of the cases, calling out for a better ecosystem, to boost brands and customer benefits. Something that gives real value, real utility.
The representation of loyalty programs into the blockchain in the shape of a structured platform that is aiming to solve every problem seen so far in the loyalty programs sector, as solving these massive problems is not enough, qibee is improving every solution on its way to generating brand benefits and customers' happiness. By helping the brands build loyalty programs into the qibee platform, and giving the customers the freedom they deserve.
Since qiibee has been from 2015 rolling the ball, it has accrrued important experience when it comes to loyalty programs in the blockchain, some of the take aways from this experience are:
1- Brands want to have their own bespoke loyalty points and are not necessarily interested in being connected with other brands via the same point. 2- Brands require freedom and control over the interface of their programs. 3- Customers enjoy to engage with their favorite brands and are constantly comparing different loyalty programs. 4- Maintaining one single loyalty app for 900 brands has proven to be very inefficient. (source)
Loyalty programs are expensive to start off plus adding that there are actually USD billions unredeemed in royalty programs, by its lack of liquidity, these brands are not doing much to address what is happening, and it is certainly understandable as the liabilities of the brands are strongly compromised, they decide to play this tricky game. Besides the redeemability issue is a big problem, the disease widespread reaching the brand engagement, something concerning that costs a lot to every brand... It is simple, if loyalty programs are not working, there will not be engagement from this part of the matter. While it is causing struggle, the existing loyalty programs do not provide enough information or targeting between all of them given by a brand, it is also retaining more points and discouraging engagement. The customer data held by the companies is a considerable risk, the management of this risk has to be taken seriously, so it is usually complicated to these companies.
The qiibee ecosystem offers full control and transparency in the platform, whether about loyalty programs or tokens. It is possible to choose from a particular and unique selection of loyalty programs, where they have absolute freedom on the management. They are also free to cash out the tokens and they can be a part of the crypto market, qiibee opens the doors not only to the improved brand engagement but also to the blockchain technology. Qiibee offers freedom, basically.
Widespread high-quality experience over the qiibee platform, with all the brands involved. Benefiting both customer and brand, increasing engagement by its redeem liquidity and focused programs to customers, loyalty programs built by brand for its own customers, improved programs. Since the platform its backed up by the blockchain, the customer data safety is rock solid strong. Offering complete freedom, qiibee is scaling quickly towards the high-quality loyalty programs future.
Better benefits, better engagement.
The first brands are already realizing the benefits a decentralized loyalty ecosystem offers to both the crypto and the traditional world. (source)
Actual royalty program success:
Latesso roll-out
As a pilot project, we have partnered with Lattesso, the second largest coffee producer in Switzerland, to run the first loyalty program on our platform. For the roll-out, a total of 2 million coffee cups have been distributed, each one with a code under the Lattesso-Cookie, which could be redeemed for a Lattessocoin (LTS) on www.lattessocoin.com. The roll-out was initiated at the Blockchain Summit in Zug in April 2018 and the coffee cups have been available in stores since the 5th of May 2018. More info in qiibee whitepaper
Sources: qiibe website & qiibee whitepaper
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