Having moved house 20 + times, I know exactly how fast it can accumulate. Even when you tell yourself you don't need it, it somehow ends up in the cart anyway. Internet marketing is no different, you often see sites that look interesting, so you sign up to check it out, but maybe later find that it does not suit your purposes. I have recently downsized my email safelists to ones I know I can count on to deliver. I track to determine which ones to keep and which ones to set aside. I would love to do them all, but it is not feasible to read that much mail. Proof that what you do in your personal life can often be applied to business as well. Great post Russell