Because everyone has herd about Gab.
It's "Brand Name Awareness" and we (HIVE) don't have much.

Lets tell everyone about HIVE.

Using HIVE may still be a bit to technical for Joe Blow but Joe NEEDS to know that things like HIVE and LBRY exist. And MOST IMPORTANTLY why and how they can give him back control.

So when they are ready, they know where to go.