A couple of months ago, I volunteered to teach a module on marketing fundamentals to a class of underprivileged kids. They were in Form 5 (17 years old), and are part of the CyberCare program, supported by Accenture, because they are either orphans, came from single-parent homes or families where the household income is lesser than RM2,500 (90 STEEM).
The session was hard for me, because while I was used to consulting and training adults, I've not done for teens before. Sure, once in a while I give a motivational talk at universities, but hardly ever did the participants' age go below 18.
I had to dumb-down a lot of the contents, which was good because it forced me to refined it further. I have ported some of the contents over to the adult classes, and noticed the effectiveness and response to improve.
At the end of the session, they asked if I was OK to volunteer for a longer, more comprehensive program early 2018. At that time, I wasn't sure if it was the high I get from the session, or just a inner calling, that I just said Yeah, sure!
Little did I know by longer, they meant 9 days. By more comprehensive, they meant digital marketing skills.
You see, Accenture's and CyberCare's vision is to help the kids be sustainable, and obtain bankable skills. Not all of them could afford university, and usually with a SPM (O-Level) certificate, job opportunities are limited. So they thought by giving the kids entrepreneurial skills, they have a better chance of survival, and perhaps, even a chance to triumph in society.
The truth is, building businesses for the past 15 years, I can tell you one thing about entrepreneurship: it ain't easy. When I look at the underpriviledge teens, I knew they will be having a tougher times compared to their peers. Not having a certificate will cut down a lot of employment options, and even if they do get employed, rising through the ranks will be the next big hurdle. They'll probably spend their life putting in the same effort as others, only to see that others get better positions in life just because of a certificate. Over time, it can be disappointing.
I know, because I'm a dropout too.
So as I was planning the digital marketing contents for 9 days program, somewhere between paid ads and landing pages, I asked myself,
"Who am I kidding?"
I had to be realistic. There are entrepreneurs who are currently struggling to make ends meet, digital marketers who can't demand a satisfactory pay, and freelancers who are living one short paycheck to another. They have better experience, better expertise, better network, and they weren't doing that well either. How can the kids compete?
Here lies the problem. Digital marketing, though touted as the skill for the current generation, still generates income at the rate of the previous generation. The world is changing faster than our income generation abilities.
Speed… Exponential growth… Relying on existing and limited resources…
And that was when it hit me. Steemit is the answer.
And I can give you 3 damn good reasons too.
So with a new vision, and a bold plan, I told the organisers that I wanted to make a big shift, 3 days before the start of the program. I mean, the teens have got individual laptops on loan, and they have ready internet. All they need now is some guidance, and before you know it, they will be earning Steem by the end of the week!
Since I was pretty much volunteering without any pay (they only cover my Uber fees for the 70km daily trip and a meal), I guess they have to be ok with it. :)
And I have a goal too, a goal I have yet to tell anyone - not the organisers, not the sponsors, not the kids. By the end of 60 days, each of them will have achieve an accumulated income of RM1500 (55 STEEM). It will probably be the greatest sum of money they have ever earned in their lives, and how nice that they started with cryptocurrencies.
I will be documenting their progress, and also the contents I covered daily. It will be as Steemit Posts. Look out for the tag youthep, and if you want to support them, you can give them a nice upvote. That's like a pat on the back of them, and like George Adams once said,
'Encouragement is like oxygen to the soul.'
Thank you in advance for your oxygen.
And if you are keen to have this program implemented in your community, let 
Wish me luck!
Wait, why's Mav posting on Steemit nowadays?
Well, unlike other blogging and social media platform, Steemit is the only platform that allows me to earn cryptocurrency when I engage with it. Yup, one Steem is about USD7, and you, too, can earn Steem Dollars every time you:
Yup, basically it's the very same thing you're doing on Facebook, Twitter, Instagram etc all along!
The only difference? For once you can earn a nice income on the side!
Sign up for a free Steemit account, and you can thank me by coming back and upvoting this article. And guess what, you will earn Steem too for doing that! #awesome
