Conversion rate optimization, or CRO, is the process of increasing the percentage of website visitors who take a desired action, such as subscribing to a mailing list, downloading a PDF or making a purchase. The CRO can be applied to all stages of the customer journey, from acquisition to retention and loyalty.
References: https://singaporeonlineadvertiser.blogspot.com/2022/03/conversion-rate-optimization-in-digital.html
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