"By His sweet will, the Supreme Lord often sends His associates into this material world in order to treat the conditioned souls. This is also one of the Lord's tests. In order to spread His glories, to show how exclusively devoted to His service certain Hari-janas are, and to bring other Hari-janas back to His abode, the supreme enjoyer of transcendental pastimes sends His own associate or associates into this material world as His "devotee-incarnations." The actual facts are distorted if such personalities are counted among those who have become perfect by regulated practice." Brahmana and Vaisnava http://www.krishnapath.org/Library/bhaktisiddhanta-sarasvati-thakura