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Martin Hiesboeck
@martinhiesboeck
55
Futurist, Marketer, Liberal, Atheist
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271
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https://martinhiesboeck.com
Created
2016-08-24 02:41
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martinhiesboeck
cybersecurity
2018-07-05 04:08
How blockchain will save the world
Two years ago nobody talked about blockchain. Now the distributed ledger technology behind cryptocurrencies like bitcoin is suddenly everywhere. Enthusiastic experts predict that in the coming 10 years,
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martinhiesboeck
socialmedia
2017-07-12 09:49
Social media, machine learning and the end of democracy
Social media is awesome, not just for private individuals and marketer, but also for authoritarian governments. Authoritarians are usually toppled by surprise, because they were unaware of or underestimated
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martinhiesboeck
inboundmarketing
2017-07-12 09:42
10 Common Misconceptions About Inbound Marketing
Originally posted here: For years now "inbound marketing" has been a buzz word. Yet surprisingly, a lot of businesses still don't understand what it is, why it is better for companies and customers
martinhiesboeck
smm
2017-05-08 04:48
Social Media Marketing: 10 Easy Ways to Increase Efficiency
We are all being overwhelmed by social media. Marketers constantly tell us that we have to be present on every platform, all the time -- but nobody bar the biggest brands has the resources for that. It
martinhiesboeck
journalism
2017-04-24 04:19
I never said that! Welcome to the era of voice and image cloning
Over the past months, we have learned to live with fake news, which have been largely limited to articles on fake news sites. "Fake news" aren't really a big problem. Statements can be fact-checked,
martinhiesboeck
kpi
2017-03-20 09:50
KPIs are for losers. Get rid of them
One of the most misused corporate management inventions ever, KPIs are hurting businesses in many ways. They paralyze cooperation procedures and plant the seeds of mistrust. They are easy to manipulate
martinhiesboeck
facebook
2017-03-17 09:52
Zuckerberg’s manifesto is dangerously political and naive
In case you haven’t heard, in the wake of fake news criticism, the founder of Facebook has released a manifesto that outlines the future of Facebook. It is extremely political, idealistic, and downright
martinhiesboeck
marketing
2017-02-21 08:29
Inbound Marketing Explained
For years now "inbound marketing" has been a buzz word around the world. Yet surprisingly, a lot of businesses still don't understand what it is, why it is better for companies and customers
martinhiesboeck
politics
2017-01-27 08:10
"Give me a smile!" - A review of the Trump years
It is 2024. This week, after 8 years of DJT, America will elect a new president. Donald J. Trump has announced that he wants to focus on running his media empire, which his sons have spent the last eight
martinhiesboeck
marketing
2016-12-20 04:57
Top 10 marketing trends for Asia 2017
Whether you are in Tokyo, Taipei, or Singapore, you know that Asia as a whole is lagging behind in the adoption of marketing technology and marketing automation, as much as ten years in certain areas.
martinhiesboeck
quantumcomputing
2016-10-21 03:58
Something Monumental Just Happened in Computing, And No One Paid Attention
Earlier this year I posted my speculations about the thousands of different applications of blockchain technology. ( The main criticism my article received was "where will the computing power come
martinhiesboeck
marketing
2016-10-19 09:56
A/B Testing: 3 basic mistakes to avoid
Every website in America is using A/B testing today. Why? Well, because they know everybody else is doing it too. Oh yeah, and they also read that article on internet saying that you can get +258% conversion
martinhiesboeck
economy
2016-10-19 09:48
Borders, Barriers, and Biedermeier - Technological Progress Spells the End of Globalization
Robots are taking our jobs. Almost everything you can learn in our current education system will be automated soon. Supply chains are in upheaval as production moves closer to the consumer and products
martinhiesboeck
deflation
2016-08-24 03:02
Deflating Towards Utopia - a vision of a future without money
Politicians and bankers still seem to think that low inflation is a temporary problem. It is not. We are quickly moving towards a complete deflation of the economy. Central banks have inflation targets.
martinhiesboeck
language
2016-08-24 02:52
The Imminent Fall of the Language Barrier Brings Huge Cultural Challenges
When I was a teenager, I came across a book by the recently deceased master of Italian writing, Umberto Eco. "The Name of the Rose" fascinated me so much that I began to study Italian. I discovered
martinhiesboeck
industry
2016-08-24 02:46
The true meaning of Industry 4.0 for Asian manufacturers
中文版請看 Germany has been bandying about the slogan Industry 4.0 for about 10 years now, yet most people still don't know what it is all about. It is an excellent piece of marketing slang, both extremely
