"no one ever died from a little cold"

Well it looks like you were hella wrong.

https://www.brusselstimes.com/507457/high-energy-prices-killed-68000-europeans-this-winter-study-finds

https://www.economist.com/graphic-detail/2023/05/10/expensive-energy-may-have-killed-more-europeans-than-covid-19-last-winter