Yep, that's exactly what we do in cases like that: controlled burns, protecting the exposures and limiting runoff. And alcohol is way worse than most flammable liquids, being not only more volatile but also, in some cases, burning with an invisible flame. Not only that, but normal foam, designed for putting out petroleum type fires, is broken down by alcohol--only expensive and less common "alcohol foam" works on it, and only on smaller alcohol fires ... nothing like this.
Just yesterday Emily and I watched them make a banjo--out of linen. And in the same episode, coincidentally, they were making whiskey barrels. I'll bet that guy is working overtime now.
RE: Old Firefighters Never Die: They Just Smell Smoky