What do you think they see, when they stumble upon Steem these days? Have a look into my Steem Trending Reviews.
It is an echo chamber for maybe 100 users.

Nothing tht is relevant outside of Steem.
As is this ad here :)

That's no excuse to allow this ad to have a positive ROI in buying votes to get to Trending!

We should do a better job digging up valuable content from the depths of Steem and upvoting it to the bright daylight in Trending! When you see a piece of unrecognized high-quality content, give it a big upvote and use your network by resteeming it. At some point, it will meet the eyes of people with large stake and you'll collect your high curation rewards.