It's true that eyeballs are not property of a blockchain, but what if we make it one?
We can easily solve this problem in a centralized way.
Step 1: Steemit, Inc stop using ads for personal profit.
Step 2: They start selling the ad spots by auction to the advertiser who is willing to burn the most STEEM. (They can even take a small cut if they are that greedy).
Step 3: Bidbots are obligated to burn at least 20% of the profit they make, if they don't, then steemit, Inc downvotes them to death. This will create a good sink for STEEM. Centralized, yes, but effective.
Step 4: Price of STEEM obviously falls less than it is now, and rises higher if helped by speculation. Steemit, Inc which holds millions of STEEM is now happy because they made more through increase in price than by selling stupid google adsense ads.
Step 5: Encourage Dapps like Dtube etc to use ad spots and sell them by auction to the highest bidding advertiser (again burn most of the steem). Those apps will help the price of steem, which will benefit them, benefit users, benefit Steemit, Inc. THIS IS THE STRONGEST NETWORK EFFECT EVER.
Step 6: Dapps that help steem in absolutely no way are also downvoted to death. Centralized but effective, again.
RE: HF21: What Makes Steem Valuable?