JK Rowling Predicted It, Marketers Embraced It.

DID YOU KNOW?

JK Rowling predicted the GIF boom before modern marketers could string two keywords together.

So before the first iPhone and the world as we know it, the first Harry Potter movie was released and we were ADDICTED to the magic.

Hope you enjoy it :)

So just how impactful was JK Rowling’s influence on marketers today?

I want you to think about the animation for a second:

• the simple concise header
• the alarming subheader text

...and what looks like some fuss in an image that moves.

An image that moves. That is literally what we have adapted into our habits and our lifestyles. Two significant dynamics of your customer that you want to be a part of.

And it’s all about finding the right GIFs that work on engaging:

• your friends and family
• your customers
• your social media audience
• your own team
• basically anyone internet to pull down your funnel