What does Customer Lifetime Value (CLTV) mean? Customer lifetime value is an ...
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... indicator of the total revenues your business can expect from a single customer account. CLTV compares a customer's revenue value to the predicted customer lifespan.
What about Customer Acquisition Cost (CAC)?
CAC is the amount of money your business needs to invest in convincing a customer to buy a product. Therefore, Customer Acquisition Cost is an important business metric.