written by 
Sales are activities related to selling or the number of goods or services sold in a given time period.
The seller or the provider of the goods or services complete a sale in response to an acquisition, appropriation,requisition or a direct interaction with the buyer at the point of sale. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur.
The seller, not the purchaser generally executes the sale and it may be completed prior to the obligation of payment.
one of the laws of sales effectiveness
Knowing the buyer’s top choice?
It is Because you can’t discount your way to number one.If youtry, it becomes a race to the bottom as there will always be competitors willing to undercut you for what will ultimately be low margin or unprofitable business.
If you aren’t the number one choice, your buyer is just using you to drive down the price of their real top choice – your competitor.
If you are the top choice: you’ve earned the right to command a price premium (more on this later).
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