In our digital world world, SEO is important, HIVE or otherwise. Sure it's easy to google some SEO stuff but it's different from having a dedicated community with experts who have subject knowledge on it and being able to interact with them directly. I thought to myself "Ah, do I need SEO in my life?" and I realised that even if I don't know it, the answer is probably yes! Happy to join the community and see what it brings!