On January 30th of this year, Facebook launched an effort to ban all cryptocurrency-related advertising on their platform in an attempt to protect naïve social media users from falling victim to the scams running rampant in the industry.
Now, just a few months after the ban, it appears that Facebook is loosening their restrictions, allowing certain preapproved advertisers to promote cryptocurrency-related campaigns once again.
This exception will allow legitimate cryptocurrency businesses and services such as exchanges to be advertised, though the services most associated with scams, like ICOs and binary options, will still be prohibited.
Even after the gut-wrenching price correction earlier this year, cryptocurrency remains a popular, developing industry with many potential advertisers to profit from. As long as Facebook can prevent its users from being lured into exit scams, they are going to happily accept the crypto-related ad revenue.
Are you interested in advertising crypto services on Facebook?
What do you think of Facebook’s new policy?
