This is @duhiki's work; they are unable to post do to SP limitations. Am posting this from voat with their permission for preservation in the blockchain.

If you read Mandi Rei Serra's post here, you'll get one angle. People on Voat, Reddit and 4Chan have started parsing the various leads. There is some concern, that it's all a fluke in an aggregate system. Well, okay then. If Hours Center is pulling all the businesses with "Joseph's" and listing them under "Joseph's Bistro," then whoopsie, right?

But I'm not buying it.

I looked up my home town; a little hick metropolis that thrives on Americana (I say hick because it's surrounded by orchards, fields, feed lots and dairies. Closest town with over 20,000 people is an hour away) and there were a couple of things listed as Joseph's Bistro. Well, let's put it up against a control-- what happens if I look up McDonald? My home town has two unrelated McDonald's businesses-- the franchise burger place and an old electrical store that's been operating since, I dunno, the 40's or 50's. It's old and predates the McDonald's drive through. So, using the logic that it's aggregating -everything- that has the chosen phrase, both McDonald's should appear, right?

Well, no. Only the drive through does.

To me, it demonstrates it's not an aggregation issue. If it were, there'd be people with the name McDonald listed, in addition to the aforementioned electrical store.

Now let's explore this with Joseph's Bistro.

I went to their site, and looked up the single phrase, "Joseph's."

If it's aggregating all things with a Joseph in it, and then putting those with no logo with a fill in of Joseph's Bistro, we'd see it, right?

Not so much.

Businesses including the phrase "Joseph's" in their name and no logo are shown with no logo. The "subfolder" theory is wrong, sorry. If a placeholder image was used, then we'd see it. Here we can plainly see a Joseph's business with no logo. If it's a bot filling in the blanks, wouldn't those blanks be somewhat uniformly filled? Let's use this as our control.

Now, there's also these:

If a bot filled in the info, why is it not consistent, like how all the websites listed go to www.fiorechiro.com?

Another issue are all the trends people are noticing.

Many of these Joseph's Bistro locations seem to be in close proximity to the following:

• Children (schools/parks)
• Lawyers
• Medical Establishments and practitioners
• Busy Roads
• Law Enforcement and Military

Here's an example.

Source

It's not often one finds a business open for a single day a week; generally the cost of overhead makes one, you know, work... unless one is making a shitton of cash once a week or has some wealthy sponsor to keep it afloat-- that is, if it's a legitimate business.

And it's odd that so many of these locations are near medical establishments.

But what gets my mental hamster running on it's wheel is that both Voat and Reddit experienced a ddos attackwhen interest in the Invisible Bistro grew.

Source
Correlation isn't causation by any means, but it's interesting. Maybe it was some other topic being discussed at both sites, maybe it was a random occurrence from assholes with too much time on their hands. Whatever it was, it provides fuel to the fires of citizen investigators, if only to find out the whys from all the weird questions arising.

If anything, I think we want it cleared up, as to why these odd listings exist. Joseph is a common enough name. But so is Dave, Tom, Mohammad, Mary, and John, or any freaking name from a religious text. Those names don't compare with Joseph, though.

Frank's Franks comes in second, with 17,000+ locations.
And their website redirects to a Real Estate appraiser from Pennsylvania.

When I searched for the address terms, separated I got some interesting hits (although I can't say they are related), but I'm not going to peruse it further or go down that rabbit hole... so here is good. Why not explore it? Because some rabbit holes end with foxes.

Know what the one franchise that outdid Joseph's happens to be?

Subway.

And as we all know, Subway is FOREVER associated with this douche canoe on a stick.

It's not a good look, no matter what.

To the citizen investigators, please do not call those people listed on Hours Center. We don't want to get them scared if they are innocent folk caught up in a bot error, or if it is nefarious, we don't want them spooked to the point that all hell breaks out to keep the world distracted.

If any law enforcement (on the side of the citizens of America and not those protecting or participating in human rights violations or other unlawful deeds) read this, it's on you. We can gather this readily available information and parse through it, but we, as civilians, can't do much-- we don't know who's protecting the system and we know the system is broken. We cannot take the law into our own hands, because that's how the investigation gets listed as a nutjob's wet dream. We have to be methodical, ethical, and peaceful. Loud, but peaceful. But under no circumstances should a lawful citizen investigator ever investigate a location with a firearm, or alone for that matter. Don't interact, just observe. This is the Neighborhood Watch, cyber version.

Maybe we can find some patterns. Maybe we hand hold the spotlight while white hats do their thing.

That is my hope.