Customers and Clients:

• Individuals or organisations that purchase products and / or services.
• Orgsanisation today build customer relationship and ensure customer satisfaction so that they stay close to a customer to build rapport and receive continuous buying.
• IKEA provides baby sitting, children playground and cafeteria to make customers feel at home and want to stay and shop.

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Competitors:

• Other organisations that either offer or have a high potential of offering rival products or services.
• Organisations need to keep abreast of what their competitors are doing.

Suppliers:

Are those organisations and individuals that supply the resources (raw material, products services) the organisation needs to carry on operations.

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