HOQU - DECENTRALIZED MARKETING PLATFORM

From the dawn of internet, world have seen a different and convenient approach for marketing called e-commerce which helped people to trade around the world from a single platform.

PROBLEM:
Along with the advantages consumers also confront many challenges in e-commerce and that's why advancement and upgradation in online marketing was much needed.
Some of the disadvantages are listed below :
-> High probability of scams, any one can build business platform and can steal public money through fraudulent schemes.
-> Quality of products is not gauranteed and unfair charges.
-> No direct interation of customer with the service/product providers (e.g companies).
-> Can be hacked because of a centralized network.

SOLUTION:
As the technology is evolving day by day more better solutions for internet marketing are getting into the market to facilitate the consumers and business as well.
In the past few years a technology known as "Blockchain" has taken the world by storm due to its astonishing characteristics like decentralization.
Considering all the challenges in e-commerce for customers as well as merchants "Mr. Alexey Shomonov" and his team managed to introduce and propose the best solution for the online marketing which is "HOQU".
HOQU is a decentralized online marketing platform which will ensure the fair deals using smart contracts through direct interation of merchants and affiliates without intermediaries.

HOQU ecosystem consists of four units or four types of members.

Merchants : Which will place differnt offers or advertisements.
Customer (Client) : Consumer of services or product provided by merchants.
Affiliates : They are promoters or partners, they will attract the customers for the advertisers and get paid for it.
Affiliate Netwokrs : Affiliate network can place offers on the platform along with the leads and the affiliates already working will able to join and work.

HOW IT WILL WORK?

Merchants will advertise an offer on HOQU.
The affiliates or partners willing to promote the advertiser's offer will attract the customers by deploying a suitable marketing network.
Through tracking services the initiation interest of consumers is gathered and processed by affiliates.
A smart contract is executed and the advertiser will get the control of the leads information after the approval of leads(consumer interest) by advertiser.

HOW IT WILL BE BETTER?

SECURE AND TRANSPARENT:
Being a decentralized platform HOQU will ensure the security and transpacrency of data over the blockchain, as it is too much difficult or simply impossible to hack a decentralized network.

COST EFFECTIVE:
By allowing direct iteraction and removing the intermediaries, HOQU will lower down the cost of deals and thus it will benefit merchants, affiliates and customers.

EFFICIENT AND TIME SAVING:
Along with the low cost an efficient platform should not be time consuming thus HOQU is designed as time and cost effective platform. Direct interaction is time saving and hence will improve the efficeincy of deals.