Ideally everyone moves over to Web 3.0, but we know that won't happen. First mover advantage is only good when all other options are similar. With the exception of smartphones (and I'm not sure of this), Apple didn't have first mover advantage when it came to dominate recent areas; instead, it offered ease of use paired with ultra-slick marketing.

If people stay with Web 2.0, they should at least find alternatives to the biggest offenders in Big Tech. There's a world of alternatives to Facebook most of us aren't even aware of because of the dominance FB has. Same with Twitter, Instagram, Google, and Youtube.

Hive can offer replacements for much of Web 2.0, if not now then in the near future. The biggest hurdle Hive has is marketing since Web 2.0 media sticks with Web 2.0 services. We can try marketing Hive as Hive, and we can try marketing Hive as the thing that powers dApps such as Splinterlands (DEC) and LeoFinance. Guerilla marketing can do wonders if done right.