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Universal Reward Protocol : get tokens for any shopping behavior 馃巵
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A revolution for marketing is coming with URP. This concept, backed by famous groups like Nestl茅 & Carrefour aims to create a great eco-system for shoppers, retailers and brands.
A retailer or brand can create a campaign to reward a certain behavior with tokens, for example visting a store or a website, purchasing a product, sharing specific data, etc.
This is a huge deal for both consumers and corporations that strive to market more efficiently their products and optimize their sales. Discover everything about Universal Reward Protocol through this video I made :