Almost everything in this world has it foundation on business. That medical service you render is a business, that counselling you give to couples is a business because everything deals on buying and selling. It does not have to be a tangible product, it can also play as services being sold for money. Many times, the school we spend significant years in, rarely teach you about how to sell your knowledge. You become a medical doctor because you know every single thing concerning the body, yet you don't know how to sell that knowledge to people who need it, you don't know the strategy on how to make your services more attractive and benefiting, you don't even understand what pricing means in terms of your services. This is the problem I have with schools. In the end of the day, there is a buying and selling in the society and many people think it is quite easy.
As an economist, the most difficult task we play is to study human beings. It is quite difficult, because humans are very dynamic. Also, in selling, humans psychology is the highest tool being played, like when a deal is closed, a product is bought or when a service is rendered. Every company marketing department is one of their most sensitive aspect because sales is the most important activity to take place in any business.
No matter how sophisticated your company is or the level of connections your business holds worldwide, without sales, trust me, the mighty shall fall.
In the world of competition, we all need a strategy to stand out in sales and reputation.
A Win for the seller
Many sellers have very low self esteem when selling their product be it tangible or non tangible. They often feel the buyers are doing them some real favor by buying their products. Your sales should be earned, you need to deserve it(that is, your product must be valuable). Why people buy from you is because something looks different and benefiting in your product. Always know the market demand of your products and services, this will enable you psych up your mental energy, that buyers also need your product and services.
Don't underprice your product, remember you have to win so as the buyer. Underpricing follows devaluing. Know your worth before bargaining. I have seen sellers literally selling off their profit just to please a buyer or making a contract that contradicts their values. A win/win strategy is interested in your happiness as a seller, you are comfortable about the terms you make and it seems to match your worth. People who see the value of your services and product will agree to your price.
Never sell below your worth to please your customers.
Notwithstanding, a win/win strategy is for both the seller and buyer who are very comfortable about their bergains. It is like the seller is doing the buyer a favor and vice versa. It is like satisfying each other needs.
Basic tips on how to sell a product
⚫️Look out for the value of the service or product to be sold
⚫️ See yourself as a buyer, outline reasons why you would buy your products
⚫️ Always base your sales on a mutual contract, where both parties are satisfied
⚫️Never look too desperate to sell, since you know your worth
⚫️There is room for compromising, but after you seek detailed knowledge about the market value and worth of your services or product and never go below your least. Also, rarely go to your least.
In conclusion, a win/win strategy concludes with the idea that the buyer is so comfortable with your product or service and you as a seller, is also comfortable at the terms agreed.