It is dangerous rabbit hole to fall into I feel. It is like you have been presented with illusion of choice while the options have been catered by an algorithm. Who is to say it would not serve some agenda instead of serving what we think is the best for us? It is like the smart adds and smart searches we experience in our emails and apps these days. It distorts the reality as we are no longer seeing what is out there but what is presented to us. One would feel it was much easier but I would still argue whether that is better for us. I am not convinced it is. It opens more points of attack on ones individuality. It gives powers more ways to control us.