The question that invariably comes to my mind is "why not just do your own best?" followed by "if you already know that your best isn't going to be good enough, why are you even participating?"

Leftist mentality in a nut shell.

What happens if the competition was intent on destroying your business for the acquisition of power? (like the left must do to realize their socialist ambitions).

Do you ignore them - or try to bury them? (as they are surely trying to bury you)

Ignoring them only allows them to proliferate - to eventually gain power. And then bury you.(see academia, common purpose, ngo's etc. over this last three decades)

Burying them...well...buries them.

Edit - this wasn't have go at you matey - (the first part of the reply!) I realized it might have read like that. oops..